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Business Education Seminar
The Power of Email Marketing & List Segmentation
Where: Bay Model, 2100 Bridgeway, Sausalito, CA
Directions at: http://www.spn.usace.army.mil/Locations.aspx
When: Wednesday morning, April 23, 2014 8:15 AM - 9:30 AM
Cost: FREE to Sausalito Chamber of Commerce Members. $20 for non-members
RSVP: chamber@sausalito.org
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant)
What to bring:- Notepad
- Business Cards for networking.
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
In this session you will learn:- How to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
- How email and social media marketing work together to achieve goals
- What is permission-based email marketing and becoming a trusted sender
- About email list building
- About increasing deliverability and open rates
- About writing great subject lines and content - getting readers to take action
- How tracking results and how to use the data to improve rates
- How to segment your list in various ways so that you can target who gets your emails.
- The difference between lists and tags and how to use them effectively
Sponsored by the Sausalito Chamber of CommerceBusiness Education SeminarDate and Time
Wednesday Apr 23, 2014
8:00 AM - 9:30 AM PDTWednesday, April 23, 2014
8:00am-9:30amLocation
Bay Model Visitor Center
2100 Bridgeway in SausalitoFees/Admission
FREE for Chamber Members
$20 for Non-MembersWebsite
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Print edition copies of the existing Sausalito Visitor Guide are available at most airports and Visitor Information Centers and Concierge in Sausalito and San Francisco, as well as hotels in Marin County.
To receive a printed copy, please contact our office.
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