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DTSTART:20140423T150000Z
DTEND:20140423T163000Z
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SUMMARY:Business Education Seminar
DESCRIPTION:The Power of Email Marketing & List Segmentation\n\nWhere: Bay Model\, 2100 Bridgeway\, Sausalito\, CA  \n\nDirections at:  http://www.spn.usace.army.mil/Locations.aspx\n\nWhen: Wednesday morning\, April 23\, 2014   8:15 AM -  9:30 AM\n\nCost: FREE to Sausalito Chamber of Commerce Members.  $20 for non-members\n\nRSVP:   chamber@sausalito.org\n\nPresenter: Ann Gusiff\, A.Point.Marketing (Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant)\n\nWhat to bring:\n\n\n	Notepad\n	Business Cards for networking.\n\nAbout the Seminar:  \n\nEmail is the most cost-effective\, targeted\, trackable\, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits\, revenue and engagement.\n\n\n\nIn this session you will learn: \n\n\n	How to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits\, revenue and engagement. \n	How email and social media marketing work together to achieve goals \n	What is permission-based email marketing and becoming a trusted sender\n	About email list building\n	About increasing deliverability and open rates\n	About writing great subject lines and content - getting readers to take action\n	How tracking results and how to use the data to improve rates\n	How to segment your list in various ways so that you can target who gets your emails.\n	The difference between lists and tags and how to use them effectively \n\n\nSponsored by the Sausalito Chamber of Commerce
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:18px\;"><strong>The Power of Email Marketing &amp\; List Segmentation</strong></span><br />\n<strong><span style="font-size:12.0pt\;">Where:</span></strong><span style="font-size:12.0pt\;"> Bay Model\, 2100 Bridgeway\, Sausalito\, CA&nbsp\; </span><br />\n<span style="font-size:12.0pt\;">Directions at:&nbsp\; </span><a href="http://www.spn.usace.army.mil/Locations.aspx"><span style="font-size:12.0pt\;">http://www.spn.usace.army.mil/Locations.aspx</span></a><br />\n<strong><span style="font-size:12.0pt\;">When:</span></strong><span style="font-size:12.0pt\;">&nbsp\;Wednesday morning\, April 23\, 2014&nbsp\;&nbsp\; 8:15 AM - &nbsp\;9:30 AM</span><br />\n<strong><span style="font-size:12.0pt\;">Cost:</span></strong><span style="font-size:12.0pt\;"> FREE to Sausalito Chamber of Commerce Members.&nbsp\; $20 for non-members</span><br />\n<strong><span style="font-size:12.0pt\;">RSVP:&nbsp\;&nbsp\; </span></strong><a href="mailto:chamber@sausalito.org"><span style="font-size:12.0pt\;">chamber@sausalito.org</span></a><br />\n<strong><span style="font-size:12.0pt\;">Presenter:</span></strong><span style="font-size:12.0pt\;">&nbsp\;Ann Gusiff\, A.Point.Marketing&nbsp\;(Constant Contact Authorized&nbsp\;Local Expert and Certified Duct Tape Marketing Consultant)</span><br />\n<strong><span style="font-size:12.0pt\;">What to bring:</span></strong>\n\n<ul>\n	<li><span style="font-size:12.0pt\;">Notepad</span></li>\n	<li><span style="font-size:12.0pt\;">Business Cards</span><span style="font-size:12.0pt\;"> for networking.</span></li>\n</ul>\n<strong><span style="font-size:12.0pt\;">About the Seminar:&nbsp\;</span></strong>&nbsp\;<br />\n<span style="font-size:12.0pt\;">Email is the most cost-effective\, targeted\, trackable\, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits\, revenue and engagement.</span><br />\n<br />\n<span style="font-size:12.0pt\;">In this session you will learn: </span>\n\n<ul>\n	<li><span style="font-size:12.0pt\;">How to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits\, revenue and engagement.&nbsp\;</span></li>\n	<li><span style="font-size:12.0pt\;">How email and social media marketing work together to achieve goals&nbsp\;</span></li>\n	<li><span style="font-size:12.0pt\;">What is permission-based email marketing and becoming a trusted sender</span></li>\n	<li><span style="font-size:12.0pt\;">About email list building</span></li>\n	<li><span style="font-size:12.0pt\;">About increasing deliverability and open rates</span></li>\n	<li><span style="font-size:12.0pt\;">About writing great subject lines and content - getting readers to take action</span></li>\n	<li><span style="font-size:12.0pt\;">How tracking results and how to use the data to improve rates</span></li>\n	<li><span style="font-size:12.0pt\;">How to segment your list in various ways so that you can target who gets your emails.</span></li>\n	<li><span style="font-size:12.0pt\;">The difference between lists and tags and how to use them effectively&nbsp\;</span></li>\n</ul>\n\n<div style="text-align: center\;"><strong><span style="font-size:12.0pt\;">Sponsored by the Sausalito Chamber of Commerce</span></strong></div>\n
LOCATION:Bay Model Visitor Center 2100 Bridgeway in Sausalito
UID:e.1780.125
SEQUENCE:3
DTSTAMP:20260515T224238Z
URL:https://www.sausalito.org/events/details/business-education-seminar-04-23-2014-125
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