Small Business Saturday
Small Business Saturday, November 25th
Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity grows!
Founded by American Express Open, Small Business Saturday is designated as the Saturday after Thanksgiving in the U.S., sandwiched between Black Friday and Cyber Monday.
While Black Friday is typically a day that “big box” retail stores thrive and Cyber Monday is one of the most successful days for online retailers, Small Business Saturday is intended to drum up business for local merchants owned and operated by businesses within communities. With so many small local merchants struggling to compete against bigger businesses, the Small Business Saturday event hopes to put an annual focus on shopping with local retailers and merchants on Thanksgiving weekend nationwide.
Communicate with customers to spread the word. Get the word out early by communicating often with customers and your community through Facebook, Twitter, email newsletters, on your website and in person at your store. Your most loyal customers can become your biggest advocates and help spread the word to new customers in your community.
Promote your business with a cause. Connect your business with the cause of local community support – not just support of your local business. Emphasize the fact that supporting your business and other local businesses is an investment in your community.
Take advantage of co-promotions and free marketing tools offers. Visit Small Business Saturday on Facebook for free access to marketing and promotional tools like in-store signage, e-marketing materials and other special offers/incentives.
You can also take advantage of the Small Business Saturday Checklist for more ideas, resources and promotional tools. Or, download a full marketing resources kit from American Express that includes logos, signage, social media templates and more.